Growth & Content

Miami, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the growth engine and content leadership for Ask Piper, driving data-informed acquisition, engagement, and retention across social, email, and the app channel while creating editorial content and rapid experimentation to fuel sustainable growth.

  • Growth Engine: own cross-channel acquisition, engagement, and retention initiatives with a bias for fast, evidence-based action.
  • Content & Editorial: build and optimize content, newsletters, and partnerships to strengthen discovery and brand voice.
  • Analytics & Experimentation: analyze performance, run experiments, and translate results into clear, actionable plans for the team.

Job Description

Responsibilities

  • Driving user acquisition, engagement, and retention strategies.
  • Analyzing data to guide growth initiatives.
  • Creating and optimizing content.
  • Coordinating growth experiments.
  • Collaborating with internal teams to achieve business objectives.
  • Supporting pipeline creation and development through innovative campaigns and partnerships.
  • Bring ideas, spot opportunities, and move on them without being asked.
  • Own Ask Piper's presence on Instagram, TikTok, and emerging channels.
  • Create and post content that feels editorial, curated, and distinctly Ask Piper.
  • Identify trends before they peak and move on them quickly.

Requirements

  • Based in Miami, FL
  • Canva, CapCut or similar video editing, Mailchimp or Beehiiv, Google Ads, Meta Ads Manager, Instagram, TikTok, basic analytics platforms
  • Familiarity with ASO tools is a plus
  • Ability to learn fast

Preferred

  • Genuine obsession with discovery, curation, gifting culture, food, travel, or beauty — the things Ask Piper covers
  • Spend too much time on TikTok, Instagram, and Substack and already have opinions about what performs and why
  • Have created content that actually got traction — not just content that got posted
  • Know how to write in a brand voice, not just produce output
  • Can shoot, edit, and post short-form video without needing a production team
  • Are comfortable running a paid campaign from brief to reporting without hand-holding
  • Thrive when you own something — and feel uncomfortable when you don't
  • Move before you're told to and course-correct fast when something isn't working
  • Are early in your career but already think and operate like someone who's been doing this for years
Piper AI logo

Piper AI

Piper is a voice agent platform that helps businesses answer every call instantly, 24/7.We connect your phone system to intelligent AI voice agents that handle enquiries, take bookings, answer FAQs, and surface real-time insights about why customers are calling.

Double Bay, New South Wales, AUS
1 employees

Headcount Trend

Current headcount: ~2