Growth, Consumer AI at Please | Palo Alto, CA

Growth, Consumer AI

Palo Alto, CA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Lead growth and brand storytelling for an early-stage consumer AI startup, aligning GTM, content, and product narratives.

Own brand voice, messaging, and cross-channel storytelling.
Must-have: 2–8 years in growth/GTM with startup or consumer tech.
Standout: Experience with multi-channel campaigns and early-stage environments.

Brand & Storytelling: Define and evolve our brand voice, positioning, and messaging across channels.
Campaigns & Growth: Plan and execute marketing campaigns (paid, earned, owned), from concept to measurement.
Content & Community: Develop engaging content (social, blog, newsletters, video) and help nurture a community of early adopters.
Product Marketing: Translate features into benefits, craft launch narratives, and support in-app communication (onboarding, notifications, lifecycle emails).
Events & Partnerships: Organize small-scale activations, partnerships, and thought-leadership opportunities.
Analytics & Insights: Measure impact, track KPIs, and share insights to refine strategies.

2–8 years of growth/GTM experience (startup or consumer tech preferred).
Strong writing and storytelling skills—you know how to make complex ideas simple and inspiring.
Experience with content creation with focus on video.
Experience running multi-channel campaigns (social, content, paid, influencers, PR).
A balance of creative and analytical: you can design a brand moment and also run an A/B test.
Comfort with ambiguity, fast learning, and rolling up your sleeves in an early-stage environment.