Growth Marketing Lead
Thatch
San Francisco, CA (Remote)
$145K/yr - $193K/yrIn-houseFull-timeSenior level
11 hrs ago
Growth & Business Development Manager
USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive business development for Group 8A by building a qualified pipeline for paid media services.
- Must-have: 1-3+ years in BD/lead gen within digital marketing or agencies.
- Strong signal: inbound/outbound and partnerships experience with HubSpot or similar.
- Standout: ability to qualify opportunities and coordinate discovery with leadership.
Job Description
Responsibilities
- Lead Generation & Pipeline Development
- Develop and execute strategies to generate qualified leads for Group 8A’s paid media services.
- Lead generation channels may include: Outbound prospecting (email, LinkedIn, networking); Strategic partnerships with complementary service providers; Referral relationships with agencies, platforms, and consultants; Inbound lead engagement and qualification (Meta, Google, LinkedIn etc.); Industry events, communities, and relationship building
- Identify brands that fit Group 8A’s ideal client profile and initiate conversations with marketing leaders.
- Build and maintain a consistent pipeline of qualified opportunities.
- Lead Qualification & Discovery
- Engage with prospective clients to understand: Current marketing strategy; Paid media performance; Growth objectives; Budget and internal capabilities
- Determine whether the brand is a strong fit for Group 8A’s services and coordinate qualified discovery calls with internal leadership.
- Pipeline & CRM Management
- Track pipeline activity and opportunity progression in HubSpot.
- Maintain organized records of outreach, meetings, and deal progress.— Collaboration with internal teams to refine targeting, messaging, and positioning.
Requirements
- 1-3+ years of experience in business development, growth, partnerships, or lead generation within the digital marketing or agency ecosystem.
- Experience building pipelines through inbound and/or outbound and/or partnerships.
- Strong communication and relationship-building skills.
- Highly organized with the ability to manage multiple opportunities simultaneously.
Preferred
- Experience working at a digital marketing agency or selling marketing services.
- Experience working with e-commerce brands.
- Familiarity with CRM and prospecting tools such as: HubSpot; LinkedIn Sales Navigator; Apollo; Hunter.io
- Understanding of performance marketing metrics such as ROAS, CPA, CTR, and CAC.
Benefits
- Remote Flexibility: Full-time remote position.
- Impact: Make a significant contribution to our company's growth.
- Culture: Collaborative, casual, and inclusive work environment.
Group 8A
Based in New York City, Group 8A is celebrating its 10th year as a full-suite digital marketing agency specializing in scalable marketing tactics through intent and discovery based platforms.Revenue growth is our primary objective and our "client first" fee structure reflects that. We are thought leaders and committed to providing our clients with creative and transparent integrated marketing solutions. We serve lifestyle brands across multiple categories.Visit our website to learn more and explore how we can help your business grow!
Traffic Signals
Monthly Google Ads Budget
$201
