Responsibilities

• Build and maintain dashboards and reports that track KPIs across guest acquisition, membership retention, and revenue growth
• Analyze campaign and channel performance to identify optimization opportunities
• Partner with Marketing to measure the effectiveness of promotions, email campaigns, and paid media
• Support forecasting and goal-setting with data-driven models and trend analysis
• Identify guest behavior patterns to inform loyalty strategy and churn reduction
• Maintain data integrity across CRM and reporting platforms
• Present findings and recommendations to leadership in a clear, concise format
• Collaborate with cross-functional teams to define measurement frameworks for new initiatives

Requirements

• Proficiency in SQL and experience querying large datasets
• Experience with BI tools such as Tableau, Power BI, or Looker
• Strong working knowledge of Excel or Google Sheets for ad hoc analysis
• Familiarity with CRM platforms such as Salesforce or marketing tools such as Salesforce Marketing Cloud preferred
• Excellent verbal and written communication with an ability to translate complex data into clear business insights
• Strong attention to detail and a commitment to data accuracy
• Minimum of two years of experience in a data analyst or similar role, preferably in a consumer-facing or high-growth environment
• Experience with A/B testing and statistical analysis preferred

Other

• Growth Analyst
• On-site
• Bedford, Texas, United States