Responsibilities

• Plan, develop and execute the Barron’s and MarketWatch global subscription acquisition marketing strategy.
• Own the global monthly forecast across acquisition channels (on-site, paid media, email), leveraging trend analysis and historical benchmarks to ensure titles track to budget and current forecast.
• Partner with internal paid media teams to ensure that media budgets are delivered, and campaign goals are met.
• Manage and optimize owned media channels, including email and onsite, to ensure achievement of our targets.
• Manage and monitor ongoing campaigns, working with cross-functional teams to ensure efficient planning, launch, run time, and take down.
• Provide post-campaign analysis, drawing on successes and failures, to identify tactics that are effective as well as areas of improvement.
• Improve and optimize conversion journey through ideating and launching experiments.
• Work collaboratively with brand, paid media, product, news, marketing ops and content marketing teams to identify creative ways to improve acquisition.
• Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing and MarTech platforms.

Requirements

• 7+ years of performance marketing and/or subscriber acquisition marketing experience.
• An understanding of a subscription-based business and subscription economics.
• Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties.
• Experience A/B testing and working with product teams.
• Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
• A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.
• Ability to manage projects independently and see them through completion— requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.
• Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working in a fast-paced environment.
• A pro-active, self-starter mindset and excellent communication skills.

Benefits

• comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.