Group Strategy Director, Connections Planning at TBWA\Chiat\Day | Los Angeles, CA | $200K/yr – $250K/yr

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TBWA\Chiat\Day

Group Strategy Director, Connections Planning

Los Angeles, CA (Hybrid)

$200K/yr – $250K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Lead multi-client orchestration and connections strategy to drive cohesive marketing across agencies.

Own multi-client coordination and cohesion of IAT processes.
Must-have: 15+ years in media or communications planning across multiple categories.
Standout: Proven leadership across multiple clients with new business wins and cross-agency collaboration.

Job Description

Responsibilities

Navigate complex business challenges: You help orchestrate multi-tiered, multi-objective, multi-client, multi-agency with a clear vision that Bring Clarity to Chaos: You work with internal discipline leads to orchestrate a clear vision for complex multi-tiered, multi-agency, multi-objective marketing efforts. You oversee work for multiple clients, actively working to provide cohesion to the IAT processes and jumping in at times of disorder to identify best ways forward.
Craft exceptional Connections strategies: You bring innovative, fresh connections thinking to our creative and strategy teams. You are able to identify key communication tasks and develop relevant Connections ideas that come to life in innovative ways. You are able to co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners.
Guide creative: You recommend the best set of creative deliverables to fulfill objectives, adjusted to budgets, time and resource limitations. You consult on prioritization of assets and collaborate with media partners to ensure consistency across media plans. You provide channel and platform-specific best practices and best-in-class examples for creative inspiration.
Grow the team & practice: You help build the Connections team and discipline, pushing the department to become stronger in our thinking and our craft. You lead internal and external workshares to expand opportunities for the team. You play a critical role in new business pitches.
Provide POVs in a quick, efficient manner: You are not intimidated by developing time-sensitive POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary.
Distill information into key themes and takeaways: You are comfortable using 3rd party research tools and able to refine complex information and data into key takeaways and/or compelling hypotheses. You are able to prepare and give presentations on findings & recommendations for internal and external stakeholders.
Actively contribute and bring your voice to the table: You be leading and contributing to team brainstorms and workshops. You unafraid to voice your opinions and raise a hand if you anticipate any issues.

Requirements

15+ years of experience in media planning or communications planning for at least 2 of the following categories: Entertainment, Food/Beverage/CPG, Finance, B2B, Tech, Travel, Healthcare, Home Improvement
Track record of exceptional Connections strategy outputs, developing compelling, focused briefs and strategic frameworks for different needs & across all channels. Ability to own and lead internal and external workshops and brainstorms. Ability to convert new business pitches into wins, inclusive of Connections opportunities.
Strategic client partner and a fearless team leader. Experience managing across multiple clients and teams. Ability to build strong relationships across agency leads and create growth opportunities for Connections. Ability to harness your influence to sell-in and defend work, pushing creative work to be its very best. then harness your influence to sell-in and defend that creative work and push for it to be its very best. Prior experience working closely with VP/director level clients within brand/marketing, consumer insights, and innovation is valuable, c-suite is a bonus.
Ability to collaborate with multiple IAT agencies, publishers, and across internal departments. Preferred experience leading and/or collaborating with 3+ IAT agencies simultaneously.
Ability to independently utilize research tools including Commspoint, Pathmatics, Nielsen AdIntel, Simmons, GWI
Excellent interpersonal, organizational, and written communication skills. Ability to write clear POV’s, client-ready communication, and presentations.
Strong understanding of Paid Channels. You are articulate in all Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels. Experience with Performance or Acquisition Marketing desired but not essential. Ability to develop strategic thinking across Paid, Owned and Earned media.
An advertising, marketing, media and creative enthusiast with a passion for pop culture and data
All hires must be located in or willing to relocate to Los Angeles to work from our offices hybrid three days a week.

Benefits

Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans.

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TBWA\Chiat\Day

TBWA\Chiat\Day is part of TBWA\Worldwide: The Disruption® Company (www.tbwa.com) and has offices in New York, Los Angeles and Nashville. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Founded in 1968

New York, New York, USA

706 employees (332 in marketing)

www.tbwachiatday.com