Group Product Director, Patient and Nurse Activation Marketing, DARZALEX at Johnson & Johnson Innovative Medicine | Horsham, PA

Johnson & Johnson Innovative Medicine

Group Product Director, Patient and Nurse Activation Marketing, DARZALEX

Horsham, PA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead DARZALEX activation and patient/nurse strategy with AI-enabled marketing and cross-functional partnerships to drive growth.

Owns patient and nurse activation and cross-channel execution
Must-have: 8+ years total, 5+ in marketing, plus agency management
Standout: AI-driven insights and unified CRM for One HEM

Job Description

Responsibilities

Drive innovative activation and awareness strategies that help the DARZALEX® brand achieve growth goals.
Lead the Patient and Nurse Strategy for DARZALEX®, including competitive blunting and acceleration of first-line uptake and extended duration.
Build business cases for strategic investments in nursing: collaborate with steering committees, advisory boards, congresses, advocacy groups, and manage speaker programs and advertising to enhance brand connection and loyalty across the Hematology portfolio.
Continuously advance core marketing fundamentals—insight generation, segmentation, message and creative development, and impact measurement—for patient and nurse audiences.
Manage and align with key agency and internal partners to deliver results.
Lead media planning for both patient and NPP audiences, working closely with the Professional Promotion team to ensure a single voice for the brand across all channels.
Advance PE.AI models for optimized patient targeting and impactful campaigns.
Champion AI adoption in HEM, reducing agency costs, speeding content creation, driving faster insights, and enabling a personalized patient experience.
Collaborate closely with TEC/TAL & Carvykti partners to drive a unified CRM and patient continuity approach for “One HEM.”
Partner with PECS to elevate patient experience, launching with Darzalex in 1L and building a comprehensive portfolio strategy.

Requirements

A minimum of a Bachelors degree is required. MBA or advanced degree in a related field is helpful.
A minimum of 8 years of work experience, with a minimum of 5 years of marketing experience is required.
Prior experience managing multiple agency partners and navigating cross-functional team.
Ownership of Media Planning activities, including understanding of the ATB (MBCR process) and partnering with media planning agencies to drive impactful channel strategy and media plans

Preferred

Demonstrated people leadership and development is preferred
Activation of AI initiatives to drive increased insights, process improvement, creative iterations and/or measurement strategies

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

innovativemedicine.jnj.com