Responsibilities

• The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers, DTP/DTC advertising, APPs, and advocacy relations. This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio.
• Patient Voice Integration and Activation: Gathering insights on Patient Experiences and Needs
• Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholder
• Drive high-quality, on-time deliverables by setting clear direction, making timely decisions, and enabling scalable execution through effective delegation
• Model and reinforce a positive, accountable team culture by collaborating in a respectful “J&J Direct” manner, being consistently present, engaged in constructive discussion, and coaching of other with clarity, professionalism and follow-through
• Partner with Access Services to manage patient cost support programs and withMe offering Lead patient experience strategy to create a competitive advantage for brand
• Develop and oversee execution of patient education strategy, including media and digital strategy, asset creation (branded and unbranded)
• Lead development of integrated and multi-channel DTP/DTC campaign as indications expand
• Manage consumer/patient agency of record and other specialty agencies
• Partner with Advocacy team to implement advocacy strategy and integrate across HCP (including APPs) and Payer maximize value of those partnerships and ensure optimization for accounts
• Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients
• Manage Patient Experience budget, including team budget management
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.

Requirements

• A minimum of a Bachelors degree is required. Postgraduate qualification, PhD, MBA, or other graduate degree is preferred.
• A minimum of 8 years of business experience with a minimum of 5 years demonstrated in-line marketing, sales or sales management/training experience executing marketing strategy is required.
• People Leadership Experience Required: formally manage, coach, and develop direct reports
• A demonstrated ability to partner and work with multiple agencies/vendors, manage budgets and projects, cross-functionally, and with cross-company teams of high-level managers and executives is required.
• A demonstrated ability to manage multiple demands and priorities on time, lead teams, gain alignment and driving decision making is required.
• This position is in Horsham, PA and requires up to 25% travel.

Preferred

• Prior experience in patient/consumer/APP marketing and oncology is preferred.
• Experience and/or deep understanding of PECS withME patient support framework as well as patient advocacy groups is preferred
• Senior brand responsibility, people management, product launch, and a solid understanding of pharmaceutical development is preferred