Responsibilities

• Paid Media Strategy & Performance
• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets..
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in: - Account structure and optimization - Testing frameworks, multi-touch attribution and incrementality - Creative and content feedback loops in partnership with Creative teams - Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.
• Client Leadership & Growth
• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.
• Team Leadership & Development
• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across: - B2B platform expertise - Data analysis and pipeline storytelling - Strategic thinking and client communication
• Serve as the escalation point for team and client challenges.
• Media Growth & Commercial Impact
• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.