Grohe Assoc Brand Manager at LIXIL | Piscataway, NJ

LIXIL

Grohe Assoc Brand Manager

Piscataway, NJ (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own local brand activation and market-specific growth by shaping annual strategy, executing GTM plans, and coordinating with global assets to ensure local relevance across paid, owned, and earned channels.

Lead local brand initiatives, events, and market launches to drive consumer and designer engagement.
Drive owned channels (social, website, email) and collaborate with sales to ensure consistent brand execution.
Align global assets with Americas priorities and translate insights into local brand assets and prioritised customer needs.

Job Description

Responsibilities

Help build & execute annual brand strategy through America’s activation. Drive development & execution of GTM plans, core product support/ relaunches, & market specific initiates- events- to drive growth with both consumers and the A&D community.
Lead owned channels: organic social, website & brand newsletters for US & CA
Lead earned- PR/influencer management & support market specific initiatives ( events) to target designers & high end consumer
Support needs of the showroom channel to drive customer growth & strong showroom execution
Influence the evolution of global assets for local market relevance & maintain strong connection with global brand & GBI partners to ensure alignment.
Lead the development of local brand assets to support paid, owned & earned channels, as well as priority customer needs. (internal creative studios briefing process)
Manage brand budget and optimize spend for ROI & ROO, facilitating with finance monthly.
Understand & leverage consumer insights to help make decisions grounded in data
Work closely with brand leader to ensure seamless integration of Americas owned & earned strategy
Work closely with channel marketing & sales to ensure executional excellence.

Requirements

Bachelor’s Degree required.
3+ years’ experience in Sales/Marketing of consumer products, luxury bathing or a client facing agency role
Proven successful in the following areas: category/channel management, brand management, PR or media execution
Relentless curiosity to understand and improve products and the experience surrounding them
Ability to travel domestically, internationally possible but less likely
Ability to translate/read Spanish or French a plus, but not required
Utilization of analytics, trends and consumer research to provide insights to the business and make fact based decisions
Strong communication and influencing skills working with external (customer) and internal stakeholders.
Professional knowledge: Stays current on industry changes, consumer behavior & media landscape

Preferred

Benefits

LIXIL

3.7 Glassdoor

LIXIL makes pioneering water and housing products that make better homes a reality for everyone, everywhere. Born in 2011 through a merger of five of Japan's most successful building materials and housing companies, we draw on our Japanese heritage to create world-leading technology and innovate to make high quality products that transform homes. Today, we're a global enterprise with approximately 53,000 employees in more than 150 countries worldwide, having expanded internationally by acquiring some of the most trusted names in our industry, including GROHE and American Standard.LIXIL combines meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth to make things that matter – to people, to communities, and to the world we live in.We are proud that our products touch the lives of more than a billion people every day but believe we have the potential to do so much more.

Founded in 1949

Tokyo, Tokyo, JPN

11K employees (727 in marketing)

www.lixil.com

72% recommend to a friend

96% CEO approval