Grohe Assoc Brand Manager at American Standard | New Jersey, USA

Grohe Assoc Brand Manager

New Jersey, USA (On-site)

Salary Not AvailableMid Level3+ years expUnavailable

Posted 2 months ago

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Job Summary

Own the Americas brand activation and cross-channel strategy, translating consumer insights into local assets and ROI-focused execution across paid, owned, and earned channels while aligning with global assets and key partners.

Growth & asset localization: localize global brand assets and create local assets to support multi-channel campaigns and priority customer needs.
Channel execution: own organic social, website, and brand newsletters; lead PR/influencer efforts and market-specific events to reach designers and premium consumers.

Job Description

Responsibilities

Help build & execute annual brand strategy through America’s activation. Drive development & execution of GTM plans, core product support/ relaunches, & market specific initiates- events- to drive growth with both consumers and the A&D community.
Through aligned Americas strategy:
Lead owned channels: organic social, website & brand newsletters for US & CA
Lead earned- PR/influencer management & support market specific initiatives ( events) to target designers & high end consumer
Support needs of the showroom channel to drive customer growth & strong showroom execution
Influence the evolution of global assets for local market relevance & maintain strong connection with global brand & GBI partners to ensure alignment.
Lead the development of local brand assets to support paid, owned & earned channels, as well as priority customer needs. (internal creative studios briefing process)
Manage brand budget and optimize spend for ROI & ROO, facilitating with finance monthly.
Understand & leverage consumer insights to help make decisions grounded in data
Work closely with brand leader to ensure seamless integration of Americas owned & earned strategy
Work closely with channel marketing & sales to ensure executional excellence.
Maintains analytical review of the business on going- media performance, competitive & category trends, to shape annual planning & ongoing business optimization.

Requirements

Bachelor’s Degree required.
3 + years’ experience in Sales/Marketing of consumer products, luxury bathing or a client facing agency role
Proven successful in the following areas: category/channel management, brand management, PR or media execution
Relentless curiosity to understand and improve products and the experience surrounding them
Ability to travel domestically, internationally possible but less likely
Ability to translate/read Spanish or French a plus, but not required
Utilization of analytics, trends and consumer research to provide insights to the business and make fact based decisions
Strong communication and influencing skills working with external (customer) and internal stakeholders.
Professional knowledge: Stays current on industry changes, consumer behavior & media landscape