Grand Rapids Kroc Center- Marketing Manager

Grand Rapids, MI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own the multi-channel marketing and PR plan for the Kroc Center, driving brand, content, and community engagement across website, social, email, and events.

  • Growth & Outreach: Lead cross-channel campaigns, content production, and PR to boost awareness and attendance.
  • Customer Experience: Align comms tools and channels to optimize the member journey and event promotion.
  • Measurement & Ops: Track campaign metrics, coordinate vendors, and enable department requests with timely collateral.

Job Description

Responsibilities

  • Develop a multi-channel marketing, branding, and public relations plan in collaboration with Kroc Center Leadership.
  • Write, design, and manage the production of internal and external marketing collateral, including print, digital, and social media content.
  • Stay updated with digital marketing trends, using this knowledge to enhance the Kroc Center's online presence and execute campaigns across platforms such as the website, social media, and email.
  • Track data and metrics to measure the success of marketing campaigns, adjusting strategies to improve performance.
  • Coordinate with external vendors (e.g., printers, mail distribution) to ensure timely and accurate production of promotional materials.
  • Utilize all available communications tools to optimize the customer journey of Kroc Center members, program participants, church congregants, and other guests.
  • Manage content updates for the website and execute social media strategies, along with other public-facing systems such as the phone network, online registration system, mobile apps, etc.
  • Create and maintain internal printed and digital signage, external digital displays, and printed collateral including schedules of recurring classes, programs, and events.
  • Work with the membership and program teams to solicit, evaluate, and act upon customer inquiries and feedback.
  • Coordinate with all departments to process, prioritize, and execute requests for marketing support and collateral.

Requirements

  • Bachelor’s Degree in marketing, communications, public relations or another related field, with a minimum of 2 years experience in communications or related field, or equivalent combination of education and experience.
  • English writing ability; preferred ability to communicate in Spanish
  • Ability to write with versatility
  • Ability to work independently with limited supervision under tight deadlines
  • Strong writing, proofreading and editing skills
  • Proficient in Microsoft Office 365
  • Proficient in Adobe Creative Cloud
  • Working knowledge of TEAMS and SharePoint
  • Complete Safe From Harm training, and keep current
  • Have CPR/AED/First Aid or obtain within 45 days
  • Must have and maintain a current valid driver’s license and pass the Salvation Army Motor Vehicle Record check (MVR)

Preferred

  • Project management and knowledge management skills preferred
  • Spanish language ability (preferred)

Benefits

  • Health Care Benefits which include:
  • Medical
  • Dental
  • Vsion
  • Hearing
  • Flexible spending accounts
  • AFLAC
  • Voluntary life insurance benefits
  • Short-Term and Long-Term Disability options
  • Pet Insurance
  • Pension contributions (currently 6.0% of your earnings) begin the first quarter after 1 year of employment.

The Salvation Army USA Central Territory

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Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40