Responsibilities

• Media relations, research & monitoring
• Develop media relations skills to achieve success for clients' media campaigns; activities may include some or all of the following:
• Developing and maintaining media lists
• Developing angles, pitches (e-mail, letters) and media alerts
• Record-keeping/charting of contact and status
• Ongoing research into consumer and professional media to develop leads and ideas for angles
• Coordination with monitoring services
• Searching for coverage; compiling coverage for media/clip reports
• Gain efficiency and proficiency in all aspects of on-line research and media monitoring to support teams in daily searching activities, capitalize on opportunities for clients, and to contribute to the agency's new business efforts
• Implement an organized program of ongoing reviews of publications, newspapers and magazines and broadcast media

Requirements

• Senior studying communication, public relations, journalism, or related field & Completed BS/BA degree by the start of the program.
• Prior internship experience or coursework in the field of public relations, healthcare-specific experience a plus
• Proficiency in software such as Word, Excel, PowerPoint, Adobe Acrobat, etc. and use of social media
• Meticulous attention to organization, word usage, sentence structure, grammar and punctuation, and conscientious incorporation of copy edits