Responsibilities

• *1. Paid Search & Lead Generation (Google Ads & LSA)*
• * Plan, build, launch, and manage performance-focused *Google Ads* campaigns (Search, Performance Max, Display, and Call Ads).
• * Manage *Local Services Ads (LSA)*, including bid settings, dispute management for invalid leads, and budget optimization.
• * Conduct continuous keyword research, A/B ad copy testing, negative keyword maintenance, and bid adjustments to lower Cost-Per-Acquisition (CPA).
• *2. Google Business Profile & Local SEO*
• * Own and manage our *Google Business Profile (GBP)* to maximize local map pack rankings for target keywords.
• * Optimizing GBP attributes, posting regular updates, managing customer reviews, and adding optimized photo/video assets.
• * Conduct local SEO strategies to improve organic domain authority and local search visibility.
• *3. Technical Setup & Analytics*
• * Set up, manage, and verify conversion tracking via *Google Tag Manager (GTM)* and *Google Analytics 4 (GA4)*.

Requirements

• *Experience:* 2+ years of hands-on experience managing Google Ads, LSA, and Google Business Profiles with proven results.
• *Tool Mastery:* Deep, practical expertise in *Google Ads Manager, Google Business Profile, Google Tag Manager, Google Analytics 4, and Google Search Console*.
• *Keyword & Search Strategy:* Strong understanding of keyword intent, search volume analysis, match types, and SERP layout dynamics.
• *Technical Proficiency:* Ability to configure conversion pixels, custom event tags, and lead tracking setups without relying on external dev support.
• *Certifications (Preferred):* Google Ads Search Certification, Google Analytics Certification.

Preferred

• Certifications (Preferred): Google Ads Search Certification, Google Analytics Certification.

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Happy hour
• Health insurance
• On-site gym
• Paid time off
• Professional development assistance
• Vision insurance