Responsibilities

• Architect and run paid search campaigns starting with working capital. Paid search is part of a multi-modal demand generation engine we have already built and continue to expand. In some companies it will be the primary driver alongside Google's other products, Meta, TikTok, native, and more.
• Own the campaign side of the funnel — conversion tracking, keyword and audience strategy, bid management, optimization loops. Landing pages are handled by another team — but because you will know the competition better than anyone, we want you highly influential in directing what we build to dominate the landscape.
• Expand into Performance Max, Demand Gen, and other Google surfaces once Search is dialed. One person is not the goal. A team is. Ideally the first person is who we build the team around.
• Be an AI adopter. AI is leverage, not a threat. If that framing makes you uncomfortable, this is not your role.
• Build for ROI, not branding. Every dollar must produce more than a dollar back. We understand testing and ramp will not be that clean — but the standard is ROI, period.
• Document your decisions so the system compounds across future campaigns and verticals.

Requirements

• 6+ years specifically running Google Ads paid search — not a generalist who dabbles
• Have personally managed accounts at $50K+/month in spend, ideally $100K+
• Deep on conversion tracking — GA4, GTM, server-side conversions, offline conversion imports
• Comfortable in Looker Studio, Google Ads Editor, Optmyzr or equivalent
• Have run lead generation funnels, not just e-commerce
• A data-driven, disciplined operator who runs independently with minimal management
• Fluent written and spoken English
• Available during US business hours, with the home setup and lifestyle already adapted to it