Responsibilities

• Develop, implement, and manage Google Ads campaigns that align with marketing goals.
• Conduct keyword research to create targeted ads that reach the right audience.
• Write compelling ad copy and develop creative strategies to improve click-through rates (CTR) and conversion rates.
• Monitor and analyze campaign performance, adjusting bids and strategies to optimize ROI.
• Implement A/B testing on ads, landing pages, and other elements to continuously improve performance.
• Track and report on key performance metrics (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA).
• Collaborate with the marketing team to ensure that Google Ads campaigns align with overall business goals.
• Stay up-to-date with Google Ads platform updates, new features, and industry trends.

Requirements

• Must be located within the Los Angeles, CA area
• Proven experience managing Google Ads campaigns.
• Strong knowledge of keyword research, bidding strategies, and audience targeting.
• Ability to analyze data (Google Analytics) and generate actionable insights.
• Experience with A/B testing and optimizing campaigns for performance.
• Familiarity with Google Analytics and other tools to track and report on campaign performance.
• Excellent written and verbal communication skills, especially in crafting effective ad copy.

Preferred

• Google Ads certification is a plus.