Responsibilities

• Build, launch, manage, and optimize paid media campaigns across Google Search, Display, remarketing, and select Paid Social platforms.
• Serve as the subject matter expert for Google Ads strategy, execution, and performance optimization.
• Conduct keyword research, audience segmentation, and targeting optimization to improve campaign effectiveness and ROI.
• Develop and test ad copy, creative assets, extensions, placements, and bidding strategies aligned to campaign objectives.
• Monitor and optimize campaign performance metrics including CPC, CTR, CVR, CPA, Quality Score, pacing, and budget allocation.
• Oversee display, retargeting, and programmatic campaign delivery, trafficking, and tracking within Google platforms and DSP environments.
• Ensure accurate tracking, tagging, attribution, and reporting implementation using tools such as Google Tag Manager, Google Campaign Manager, and Google Ad Manager.
• Analyze and synthesize cross-channel performance data to deliver actionable insights, forecasts, campaign recaps, and strategic recommendations.
• Collaborate with account, creative, strategy, and sales teams to align campaigns, messaging, and performance goals with client objectives.
• Research industry trends and best practices while contributing to process improvements, workflow documentation, and ongoing digital optimization initiatives.

Requirements

• Minimum of 2 years of experience managing Google Ads (Search & Display).
• Experience managing paid social campaigns.
• Strong understanding of performance marketing and customer acquisition.
• Experience with DSPs, RTB platforms, or display buying environments.
• Familiarity with Google Campaign Manager, Google Ad Manager, and tracking platforms.
• Experience with tag management systems (GTM preferred).
• Strong analytical skills and comfort working with large datasets.
• Experience with A/B and multivariate testing.
• Excellent communication and collaboration skills.
• Google Ads Certification preferred.
• Google Analytics Certification preferred.
• Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.