Responsibilities

• Plan, launch, and optimize campaigns across Google Search, Display, YouTube, and Meta (Facebook and Instagram) - with a focus on driving qualified Medicare patient leads
• Manage and allocate monthly ad budgets across platforms to maximize return on ad spend - you are directly accountable to defined cost-per-acquisition and ROAS targets
• Monitor campaign performance daily and make proactive adjustments to bids, budgets, targeting, and creative to maintain and improve performance
• Build and deliver weekly performance reports covering CTR, CPC, ROAS, conversion rates, and cost per acquisition by platform and campaign
• Manage retargeting and lookalike audience strategies to improve conversion rates and reduce cost per lead
• Coordinate with internal teams to align ad strategy with patient acquisition goals and market expansion into new states
• Manage additional paid channels as needed including LinkedIn, TikTok, and programmatic display
• Stay current on platform changes, new ad formats, and best practices - bring recommendations proactively
• Ensure all campaign activity and performance data is documented and accessible for reporting and compliance purposes

Requirements

• 3 or more years of hands-on experience managing paid search and paid social campaigns - direct day-to-day campaign management, not oversight
• Proven track record managing Google Ads campaigns - Search, Display, or YouTube - with measurable cost per acquisition results
• Demonstrated Meta Ads experience with direct accountability for performance metrics
• Proficiency with Google Analytics 4, Google Tag Manager, and Meta Pixel setup and troubleshooting
• Strong analytical skills - you pull data, build clear reports, and translate numbers into actions
• Experience managing ad budgets with direct accountability for KPI outcomes including ROAS and CAC
• Ability to write or guide compelling ad copy appropriate for a healthcare patient acquisition audience
• Familiarity with healthcare or Medicare patient acquisition campaigns - understanding of the regulatory environment for healthcare advertising is a strong plus
• - Google Ads certification (Search, Display, or Measurement) - strongly preferred
• - Meta Blueprint certification - preferred

Preferred

• Familiarity with healthcare or Medicare patient acquisition campaigns - understanding of the regulatory environment for healthcare advertising is a strong plus
• Google Ads certification (Search, Display, or Measurement) - strongly preferred
• Meta Blueprint certification - preferred

Benefits

• paid time off, a 401(k) retirement plan, medical, dental, and vision coverage, and other voluntary benefit options.