A Tiger Cub logo
A Tiger Cub

Google Ads Campaign Specialist

USA (On-site)

Salary Not AvailableEntry LevelVolunteer

Posted 5 months ago

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Job Summary

Drive and optimize Google Search campaigns for a nonprofit focused on immigrant communities, owning campaign structure, ad copy, and performance with grant-funded reach.

  • Own creation, management, and optimization of Google search campaigns
  • Must-have: experience with Google Ads or search advertising
  • Standout: grant access up to $10,000/month and mission-driven impact

Job Description

Responsibilities

  • Create and manage Google Search advertising campaigns
  • Conduct keyword research related to parenting, family relationships, and cultural education
  • Structure campaigns into effective ad groups and keyword clusters
  • Write and test ad copy to improve engagement and click-through rates
  • Monitor campaign performance and optimize for CTR, quality score, and conversions
  • Ensure campaigns remain compliant with Google Ad Grants policies
  • Analyze campaign data and recommend improvements to increase reach and effectiveness

Requirements

  • Experience with Google Ads or search advertising
  • Comfortable working with campaign data and performance metrics
  • Ability to write compelling ad copy

Preferred

  • Google Analytics
  • SEO
  • Conversion tracking
  • Nonprofit marketing
  • Understanding keyword research and search intent

Benefits

  • Opportunity to experiment with campaigns.
  • Mission-driven organization that supports immigrant communities.
A Tiger Cub logo

A Tiger Cub

Empowering families with resources to support educational success, cultural identity, and stronger connections across generations.

Founded in 1970
Atlanta, Georgia, USA
9 employees (5 in marketing)
atigercub.com

Traffic Signals

Monthly Visitors
973
Traffic Source Mix
Search
33.6%
Direct
42%
Referral
12.7%
Social
9.5%
Paid
1.1%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
1 (11% of company)