Responsibilities

• Go-To-Market Strategy & Planning: Translate segmentation, messaging, and value propositions into clear, prescriptive go-to-market strategies.
• Define multi-product narratives and solution-level positioning to support cross-sell and upsell motions.
• Develop industry- and audience-specific sales plays that guide who to target, what to say, and how to follow up.
• Ensure there are customer stories to support sales plays.
• Sales Plays & Commercial Enablement: Create sales plays that include narrative frameworks, talk tracks, objection handling, and customer story integration.
• Develop commercial toolkits that equip sales teams with practical, ready-to-use assets.
• Partner with Sales Enablement to deliver training, workshops, and ongoing readiness to support adoption and execution.
• Launch Strategy & Readiness: Build and maintain a launch playbook for new products, enhancements, and solution bundles.
• Lead cross-functional launch readiness across strategy and execution, including timelines, program management, and dependencies.
• Ensure launches are aligned across Product Marketing, Sales, Sales Enablement, and Field Marketing.
• Cross-Functional Collaboration: Act as a strategic partner to Product Marketing, Sales, Sales Enablement, and Field Marketing.
• Build strong cross-functional relationships to align priorities, drive clarity, and accelerate execution.
• Balance vision with hands-on delivery, rolling up sleeves as needed to move work forward and actively manage the delivery of programs across stakeholders.
• Performance & Optimization: Lead post-launch performance reviews to assess effectiveness, capture insights, and inform future go-to-market improvements.
• Apply analytical thinking to refine segmentation, plays, and launch approaches over time.