Responsibilities

• Positioning, packaging, and the voice for people planning in advance
• The full journey of consideration, from first brand encounter through education, nurture, and referral
• The lifecycle engine that turns early interest into commitment over time
• Build the digital conversion experience with Product and Sales
• Rebuild lifecycle and nurture so we can carry someone from first encounter to decision over months, not days
• Launch and scale an events strategy, seminars among them, as a new way to reach people
• This is real ownership of our fastest-growing product. You will shape the future of Meadow's products, not execute a roadmap someone handed you.

Requirements

• Positioning and offering judgment. You shape what the offer is and how it is framed, not just describe what someone else built. You build the messaging everything else pulls from, and you can create and package a new offering from scratch.
• Prioritization and rigor. You turn an ambiguous goal into a sequenced plan, you can say out loud what you are not doing and why, and you reach for the numbers by instinct.
• Consumer instinct. You get inside the head of someone contemplating their own mortality and choosing to plan ahead, and turn that into messaging that earns trust over time. You know how trust is built and broken in a sensitive category.
• Hands-on and high-agency. You are in the nurture flows, the lifecycle emails, the landing page, and the brief yourself. You move without being pushed and you close loops.
• You do not need to be a mathematician or a copywriter. You do need recent, personal ownership of the work, not a track record of directing others to do it.

Benefits

• Competitive salary, meaningful equity, and generous health, dental, and vision coverage.