Go To Market Manager (Account Based Marketing)

Boston, MA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive enterprise GTM messaging and narratives by owning collateral, product positioning, and ABM programs.

  • Must-have: Executive-level decks and ROI narratives for complex enterprise sales.
  • Standout: Cross-functional GTM and positioning work with Product and Sales.

Job Description

Responsibilities

  • Own all sales collateral
  • Maintain and evolve pitch decks, ROI materials, and executive content
  • Ensure all materials reflect current product reality and strategy
  • Own product narrative articulation
  • Operate as part of the Product team to drive and codify clear positioning
  • Translate product consensus into high-quality external narratives and materials
  • Ensure consistent communication of CPO-defined positioning
  • Drive GTM execution for priority accounts
  • Lead account-based marketing for top auto OEMs
  • Help map out enterprise customers for targeted strategies

Requirements

  • Proven ability to create executive-level materials (pitch decks, ROI narratives) for complex enterprise sales
  • Experience translating technical products into clear business value
  • Experience working directly with Product and Sales leadership on GTM or positioning
  • Demonstrated ability to drive clarity and convergence in ambiguous environments
  • High ownership and output velocity; able to independently produce high-quality work under pressure

Nice To Have

  • Experience with account-based marketing (ABM) for enterprise customers
  • Background in industrial, robotics, or complex B2B SaaS environments
  • Experience supporting long, multi-stakeholder sales cycles
  • Experience in category creation or platform positioning

Benefits

  • Competitive Healthcare Coverage
  • Unlimited PTO
  • Commuting Expenses Covered
  • Telecommunications Stipend
  • 401k Match
  • HSA Employer Contribution