Responsibilities

• Define and maintain a clear GTM roadmap aligned to product phases (MVP workflow first, advanced assistance later)
• Build repeatable pilot-to-contract motion: selection criteria, onboarding, success plans, reporting, expansion
• Produce and iterate a “demo-first” narrative (live demos, recorded walkthroughs, decks)
• Partner with Product to translate counselor feedback into: must-have launch requirements, nice-to-have enhancements, risk flags (data sensitivity, compliance concerns, trust/perception issues)
• Track and report GTM metrics (pipeline, conversion, activation, time-to-value, retention)
• Support competitive analysis and differentiation across platforms in the counselor workflow space

Requirements

• 6+ years in GTM / Growth / Partnerships / Product Marketing / Sales Enablement for B2B or B2B2C products
• Proven experience taking a new product from pilot to scaled rollout
• Strong ability to translate complex workflows into simple, credible value propositions
• Comfortable working cross-functionally with Product + Engineering (requirements, tradeoffs, launch readiness)
• Excellent stakeholder management and written communication (US-market polish preferred)

Preferred

• Deep familiarity with the US school counseling ecosystem (school counselors, college counseling offices, independent counselors)
• Experience with admissions tooling, student information workflows, or education administration software
• Experience selling into schools/institutions (procurement, stakeholder mapping, long sales cycles)
• Experience running webinars/events/community-led GTM in education

Benefits

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high-performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!