Responsibilities

• - Develop and steward Lingo’s annual and quarterly social media strategy, aligned to brand, commercial, and community objectives.
• - Define channel strategy across platforms (Instagram, Facebook, LinkedIn, YouTube Shorts, and emerging channels) — including tone of voice, content pillars, posting cadence, and platform-specific formats.
• - Set measurable KPIs (reach, engagement rate, follower growth, share of voice, community sentiment) and report performance against them on a regular cycle.
• - Translate brand campaigns and product launches into social-first storytelling, working with the Senior Brand Manager and Director of Brand & Creative to ensure alignment with the broader creative strategy.
• - Monitor the competitive and cultural landscape to identify trends, white space opportunities, and platform algorithm changes that should inform strategy.
• - Manage the social media budget — including paid amplification, content production tools, and community management platforms — responsibly within grade authority.
• - Own the editorial content calendar end-to-end: ideation, briefing, scheduling, and publishing.
• - Brief and collaborate with internal creatives, external agencies, and freelance creators to produce platform-optimized content — including static, video (Reels, YouTube Shorts), stories, and live formats.
• - Write compelling copy and captions in Lingo’s brand voice; ensure all content passes legal, regulatory, and brand review processes.
• - Partner with the Influencers & Creators manager (SW) to integrate creator content into the owned editorial calendar seamlessly.

Requirements

• - Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• - 4–6 years of social media experience, with a demonstrable track record of managing multi-platform strategy and community for a consumer brand.
• - Strong portfolio of social content — ideally including health, wellness, technology, or lifestyle categories.
• - Proven ability to develop strategy and execute operationally without a large supporting team.
• - Exceptional written communication skills; able to write in a clear, engaging, on-brand voice and adapt across platform formats and audience contexts.
• - Hands-on experience with social media management, scheduling, listening, and analytics platforms (e.g., Sprinklr or equivalent).
• - Data-literate: able to interpret social analytics, build meaningful reports, and translate data into strategic recommendations.

Preferred

• - Experience collaborating with legal, regulatory, or compliance functions — particularly a comfort with navigating copywriting constraints in a regulated or health-adjacent environment.
• - Experience in health technology, wellness, consumer devices, or a category where scientific credibility and consumer relatability must coexist.
• - Familiarity with CGM, metabolic health, or wearable tech categories.
• - Experience working alongside influencer or creator programs — even if not directly managing them.
• - Demonstrated ability to grow an engaged community from an early-stage or emerging brand platform.
• - Video scripting or on-camera presence; comfort directing short-form video shoots.
• - Paid social amplification experience as a complement to organic strategy.

Benefits

• - Career development with an international company where you can grow the career you dream of.
• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with a high employer contribution.
• - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
• - Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/