Responsibilities

• The Global Social Marketing Manager owns Roblox’s international channel ecosystem.
• Bridge Global and Local: Act as the connective tissue between global strategy and local execution. You will empower Local Marketing Managers by providing the tools, assets, and guidance needed to land our narratives in specific regions.
• Scale Creative Campaigns: Professionalize our marketing to reach the creator audience at scale, leaning into "creative chops" to build brand perception and revenue acquisition.
• Drive Operational Excellence: Coordinate and lead key rhythm-of-the-business beats, including MBRs, QBRs and Creative Reviews, ensuring alignment across all stakeholders.
• Expand our Footprint: When a new market is launched, you will support the RFP process and lead the efforts to build marketing channels from the ground up, ensuring a successful launch for the creator ecosystem in that territory.
• You will partner closely with regional marketing teams, Product Marketing, Communications, Safety, Creator Ecosystem, and Creative to deliver a cohesive global social presence.
• Because this role oversees a truly global footprint, you will collaborate across several time zones. This requires a flexible approach to your schedule to ensure you are connected with our priority markets in Asia, MENA, Europe and beyond.

Requirements

• 8+ years of experience in social, brand, or integrated marketing within consumer tech, gaming, or global platforms.
• Global Perspective: Experience building and scaling global or multi-regional social media programs.
• Schedule Agility: You are comfortable working non-traditional hours when necessary to sync with international teams, whether that’s an early morning sync with London or a late evening touchpoint with Tokyo.
• Platform Fluency: Strong understanding of social platforms, content formats, and cultural trends that vary by region.
• Operational Expertise: Proven ability to manage agencies and global stakeholder networks while building scalable operating models.
• Analytical Mindset: Experience defining measurement frameworks and using data to drive global strategy.
• Communication Skills: Exceptional cross-functional collaboration skills and the ability to work effectively across different cultures and time zones.
• Passion: A deep interest in gaming, creator ecosystems, and online communities.
• Global communications and cross-cultural collaboration experience.