Responsibilities

• Own and execute outbound account-based marketing programs for Brightpearl by Sage (our retail vertical) across North America and UKI.
• Identify and prioritize ecommerce and omnichannel retail accounts aligned to Brightpearl’s ICP, buying groups, and revenue goals.
• Develop personalized ABM plays across 1-to-many, 1-to-few, and 1-to-1 motions based on account value, intent, and buying-group insights.
• Establish outbound ABM best practices in partnership with SDR and Sales leadership to support consistent execution across teams.
• Act as the primary marketing partner to SDR leadership and outbound teams.
• Build and maintain outbound playbooks, messaging frameworks, sequences, and campaign assets.
• Provide SDR-ready guidance on account prioritization, targeting, timing, and messaging to support consistent outbound execution.
• Partner with Sales Leadership to ensure outbound strategy, messaging, and plays are aligned to SDR workflows and revenue priorities.
• Operationalize outbound programs using tools such as Outreach, 6sense, Crossbeam, Salesforce, and similar platforms.
• Translate intent data, account insights, and partner-overlap data into prioritized outbound actions and campaigns.

Requirements

• 5+ years of hands-on account-based marketing experience, building ABM or target-account programs in B2B SaaS
• You have built or scaled ABM programs that helped Sales and SDR/BDR teams prioritize accounts, personalize outreach, and generate qualified pipeline.
• Strong understanding of account-based strategy, including ICP definition, buying groups, account prioritization, and persona-based messaging.
• You are hands-on with ABM, intent, sales engagement, or partner ecosystem platforms such as 6sense, Demandbase, Outreach, Salesloft, Crossbeam, or similar.
• You can connect marketing activity to business impact, including account engagement, meetings, sales-qualified opportunities, accepted pipeline, new customer acquisition, and revenue contribution.

Benefits

• - Competitive annual bonuses (20%)
• - Comprehensive health, dental, and vision coverage
• - 401(k) retirement match (100% matching up to 4%)
• - 10 paid holidays + 1 floating holiday (can be used anytime)
• - 21 days PTO + 1 additional day each year of employment
• - 18 weeks of paid parental leave (offered 1 year after the start date)
• - Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• - Sage Foundation: 5 days paid yearly to volunteer
• - $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• - Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)