Responsibilities

• Translate Retail & Consumer Services business priorities into focused integrated campaign strategies aligned to EPAM's strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
• Define campaign strategy, including audience segmentation, priority personas, messaging, positioning, channel mix and the primary journey focus across awareness, consideration or intent
• Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
• Manage the Integrated Campaign Brief as the central source of truth for campaign execution
• Partner with Industry GTM, Content, Digital, Field Marketing, Partner Marketing, Sales, BDR, Marketing Operations and COE teams to deliver coordinated, measurable campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement
• Track and optimize campaign performance using account engagement, MQL and SQL progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and ROI metrics
• Partner with Sales and BDR teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities
• Manage campaign budgets and ensure effective resource utilization
• Leverage marketing technology, AI tools, and analytics to improve campaign performance and operational efficiency

Requirements

• Bachelor's degree in Marketing, Project Management, Business, Communications, or a related field
• 6–8 years of experience in B2B Retail & Consumer Services marketing, integrated campaigns, demand generation, industry marketing, or go-to-market strategy
• Proven experience managing global or multi-regional marketing campaigns
• Experience in technology, consulting, professional services, digital transformation, or enterprise software environments
• Strong understanding of audience segmentation, customer journeys, campaign measurement, and pipeline generation
• Excellent stakeholder management and cross-functional collaboration skills
• Strong analytical, project management, and communication skills
• Experience with marketing automation, CRM, reporting, and campaign management platforms
• Experience with ABM programs and platforms. Analytical mindset with experience using data, engagement signals, CRM and marketing performance insights to optimize campaign impact

Preferred

• Familiarity with Demandbase, Marketo, MS Dynamics, Workfront, Wrike, Jasper, PowerBI or similar technologies
• Experience working in a global matrix organization
• Experience marketing to Retail, Consumer Products, Hospitality, CPG, Travel, eCommerce, or Consumer Services organizations
• Understanding of industry priorities including customer experience, digital commerce, omnichannel transformation, personalization, loyalty, retail media, AI adoption, and supply chain modernization
• Ability to translate consumer industry trends and customer challenges into compelling marketing campaigns
• Ability to connect EPAM's engineering, consulting, cloud, data, AI, commerce, and experience capabilities to business outcomes