Responsibilities

• Shape the global go-to-market approach for Demand Gen’s AI-driven features, including "Product as a Seller" and agentic UI capabilities to streamline campaign management.
• Lead the product roadmap for core audience solutions, such as Optimized Targeting, Remarketing, and New Customer Acquisition to maximize advertiser performance.
• Craft powerful messaging that highlights how AI-assisted workflows and advanced targeting drive Return on Investment (ROI), facilitating a seamless transition for performance marketers.
• Create comprehensive collateral, including playbooks, competitive positioning, and case studies, to effectively communicate the unique value of the Demand Gen intelligence suite.
• Collaborate with Product, Engineering, and GTM teams to synthesize market feedback, influence the product roadmap, and ensure seamless execution of growth strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Preferred

• Ability to grow in changing environments and collaborate cross-functionally.
• Ability to set goals for product adoption, influence others, and deliver against goals and milestones.
• Ability to take initiative, address challenges, make continuous process improvements, and drive matters to completion.
• Ability to translate complex offerings simply for sales and customers.
• Uncovering needs of stakeholders/customers/users and developing solutions for multiple audiences.
• Excellent analytical skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations.