Strategic Software Positioning & Portfolio Integration: Own software and digital solutions positioning, value propositions and messaging across Asset Management, Energy Management and other digital portfolio elements. Ensure software messaging holds together as a coherent story across the full company and portfolio narrative. Software Go-to-Market (GTM) Strategy & Launch: Own the Product Marketing launch GTM strategy for software-led and digital solution launches. Working closely with sales and product management teams, you will define target segments, use cases, buying triggers, attach strategy, competitive framing, and sales motion guidance. Software Differentiation & Sales Enablement: Build the content and tools that let sellers differentiate on our software solutions: discovery guides, demo storylines, pitch content, seller talk tracks, and messaging that supports attach, cross-sell, upsell, lifecycle services, and solution selling. Software Claims Governance & Readiness: ake technical software specifications and turn them into claims a buyer can act on. Validate them with Product and Engineering. Keep them current as the product evolves. Ensure the claims used in proposals, sales assets, and customer presentations are accurate, approved, and commercially relevant, not just technically correct. Customer Insight and Competitive Intelligence: Develop customer-specific software messaging and provide direct support for strategic account presentations. Capture what you learn from those engagements: what the customer pushed back on, what the competitor said, what closed the deal or did not. Feed that back into positioning, battlecards, and launch strategy so the organization gets smarter over time. Product Alignment and Commercial Input: Bring commercial, customer, and competitive input into product and portfolio planning. You will not own product decisions, but you will serve as the commercial translator of our software strategy, working closely with product management to ensure what we build reflects how customers evaluate and purchase.