Responsibilities

• Achievement of new orders and market share objective for the product (or product segment) through the development and execution of the product marketing plan.
• Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
• Quantifying and prioritizing market opportunity.
• Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
• Identifying budget requirements to insure proper execution
• Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits.
• Building a global market requirements document that prioritizes customer segments and business opportunities.
• Identifying and assess market and distribution risks and developing a plan to mitigate those risks.
• Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
• Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.

Requirements

• Bachelor’s Degree in Electronic Engineering, or Physics or Marketing or Business Administration or other related fields (MSc or PhD will be an advantage).
• Minimum of 10 years’ experience in MR, medical devices marketing or sales or related field
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
• Excellent oral and written communications skills
• Ability to motivate and lead a team of reports
• Strong analytical and process skills
• Influencing skills – ability to motivate individuals and demonstrate organizational influence

Preferred

• PhD in Biomedical Engineering or MR physics
• MR Clinical experience as an industry clinical educator or marketing leader
• Strong communication and influential skills as the role is expected to interact both internally with engineers and externally with high profile customers
• Previous sales or marketing experience in imaging equipment

Benefits

• medical, dental, vision
• paid time off
• a 401(k) plan with employee and company contribution opportunities
• life, disability, and accident insurance
• tuition reimbursement