Global Product Activation Manager, YouTube Shopping

San Bruno, CA (On-site)

$124K/yr – $177K/yrSenior Level4+ years expFull time

Posted 9 hrs ago

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Job Summary

Own and drive GTM strategy for YouTube Shopping across users, merchants and creators, shaping execution through experiments, forecasting, and cross-functional collaboration to hit product adoption and business goals.

  • Lead hypothesis-driven strategy and GTM plans
  • Own OKRs, annual planning, and cross-functional program management

Job Description

Responsibilities

  • Drive hypothesis-driven business strategy for YouTube Shopping across users, merchants and creators.
  • Analyze competitive GTM strategies and build robust GTM plans across shopping's business models.
  • Advance operational excellence, including setting and tracking Objectives and Key Results (OKRs) and driving annual business planning, while owning program management and tracking for key programs.
  • Define and shape GTM plans, execute CommDocs, lead experiments/Trusted Tester programs, quarterly forecasting.
  • Partner seamlessly with Regional GTM team and the Product Management team to drive business outcomes and product adoption goals, while also leading cross-functional projects working with broad stakeholder set.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in go-to-market, business strategy, corporate planning, product marketing, category management, program management, or consulting.

Preferred

  • Experience in the e-commerce industry.
  • Project management experience in a fast-paced, self-starting environment.
  • Ability to communicate (verbally, orally) and influence effectively, including strong presentation skills and experience presenting to senior audiences.
  • Excellent spreadsheet modeling and presentation skills.
  • Distinctive problem-solving and analytical skills and impeccable business judgment.
  • Strong business sense with strategic thinking and distinctive problem-solving and analytical skills (eg: SQL).
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Traffic Signals

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83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
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5.1%
Social
0.5%
Paid
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Headcount Trend

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