Responsibilities

• Own and evolve a unified PPC and SEO/AEO keyword strategy aligned to user intent and business priorities.
• Develop a centralized keyword framework to prioritize high-impact opportunities across products, personas, and regions.
• Identify and act on keyword gaps and efficiencies (e.g., scale PPC where organic is weak; inform SEO where paid performs).
• Lead ongoing search query mining and optimization to refine targeting, reduce waste, and uncover new demand.
• Partner with SEO, content, and CRO teams to ensure keyword-to-content alignment that improves engagement and conversion rates.
• Create a process to effectively partner with Global Digital Media Managers and the Digital Media agency to align on paid media CRO performance and campaign optimizations.
• Lead the continuous optimization of global paid media campaigns to maximize ROAS and efficiency.
• Audit campaign performance at a high frequency to make rapid decisions on whether to pause, optimize, or transition campaigns to "always-on" (evergreen) status.
• Proactively monitor and measure ad fatigue across channels, implementing creative rotation strategies and testing frameworks to maintain audience engagement.
• Develop and execute a strategic A/B testing program to enhance campaign performance and the overall user experience. Utilize testing outcomes to inform performance-based refinements for creative assets and content.

Requirements

• Required: Deep familiarity with Domo, GA4, Looker Studio, and Google Tag Manager. You do not need to be a dashboard architect, but you must be an expert at navigating these tools to audit performance and verify data accuracy.
• Strong experience with ad platforms (Meta, LinkedIn, Google Ads, etc.) and their native measurement tools.
• Proven track record of managing ad fatigue and successfully optimizing paid media campaigns for efficiency and scale.
• Ability to act quickly on data: you can look at a report and immediately know if a campaign needs to be paused, tweaked, or scaled.
• Deep understanding of CRO principles and experience running A/B tests to improve conversion rates.
• Strong collaborative spirit to work hand-in-hand with a cross-functional team, including Marketing Analytics, Digital Media Managers, and Marketing Operations.
• Ability to communicate complex performance data clearly to stakeholders to justify optimization decisions.

Preferred

• Bonus Points For: Experience with Media Mix Modeling (MMM) implementation and agency partner management.
• Bonus Points For: Deep technical understanding of Server-Side Tracking (SST) and Conversions API (CAPI) integrations.
• Bonus Points For: Background in the AECO or construction technology industry.

Benefits

• Benefits: Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan. If this position is identified above as commission- or bonus-eligible, the terms of the commission plan or discretionary bonus plan for which you are eligible will be provided following the employee start date.