Global Paid Media Manager at NAVEX | Charlotte, NC

Global Paid Media Manager

Charlotte, NC (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own global paid media strategy tied to demand generation and revenue goals while driving regional alignment and measurable pipeline impact.

Lead global paid media strategy with cross-channel ownership and strong attribution to prove ROI.
Align regional markets (EMEA/Japan) with global plans and adapt to market maturity and brand goals.
Manage agencies and partner with Demand Gen, SEO, Creative, Field Marketing, Content, and Web teams to keep campaigns cohesive and performance-driven.

Job Description

Responsibilities

Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)

NAVEX

3.4 Glassdoor

At NAVEX, we believe a thriving future begins with smart governance, risk and compliance decisions today. For more than 35 years, we’ve worked with global organizations to provide a comprehensive suite of solutions to manage their governance, risk and compliance programs. That simply means our role is to ensure our customers are equipped with the right tools to develop an educated, ethical risk management culture within their organization. Trusted by 13,000 customers and still growing, 73 million people and employees supported worldwide, our priority is to ensure our customers feel confident on their journey to building a successful risk and compliance management program. Headquartered in Portland, Oregon, NAVEX has four other offices worldwide and thousands of people working to help transform how modern risk and compliance departments are built and run. Our other locations are in London, Charlotte, North Carolina; Frankfurt and Bangalore.

Founded in 1967

Lake Oswego, Oregon, USA

1.4K employees (158 in marketing)

www.navex.com/en-us

61% recommend to a friend

73% CEO approval