Responsibilities

• Develop and execute a unified global search strategy across organic and paid search.
• Lead SEM execution across priority markets, including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
• Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
• Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
• Partner with campaign, web, and analytics teams to integrate search into product launches, brand refreshes, and acquisition migrations.
• Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI-driven discovery environments.
• Own global organic YouTube strategy aligned to brand and campaign priorities.
• Optimize metadata, thumbnails, playlists, chapters, end screens, and cross-linking.
• Improve engagement metrics including CTR, watch time, subscriber growth, and session duration.
• Collaborate with social, brand, and paid media teams to ensure full-funnel integration.

Requirements

• 7+ years of combined experience of SEO & SEM

Preferred

• B2B experience is a plus

Benefits

• Health & Wellbeing
• Personal & Professional Development
• Unconditional Inclusion
• Let\'s Stay Connected