Responsibilities

• Lead the global paid media strategy for Gemini Enterprise, working cross-functionally across Google Cloud to deliver business objectives.
• Direct the agency team responsible for campaigns delivery, partnering with internal centers of excellence across Media Lab, Media Lab Measurement and Optimization (MLMO), and Growth Lab to deliver high-performing campaigns that meet international growth targets.
• Advance media learning and measurement by prioritizing tests that quantify the incremental impact of media programs.
• Present regional performance and market trends in executive reviews, providing recommendations to optimize budget to meet business objectives.
• Oversee and support creative production and message testing in partnership with the brand team and social teams.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience growing subscription businesses either in Business-to-Business (B2B) or Business-to-Consumer (B2C) environment.
• Experience in managing and optimizing paid media campaigns across Google ad networks: Google Search, Programmatic display and Video (GDN & DV360), YouTube and more.
• Experience developing relationships and working collaboratively with multiple cross-functional partners in a matrixed organizational structure.
• Experience in creative production and direct response media best practices across various ad networks.
• Understanding of media measurement methodologies (MMM, MTA, geo-test etc) and incrementality measurement.
• Experience using quantitative and qualitative insights to inform growth strategy, roadmap, prioritization, etc.