Global Marketing Director, OGSIVEO

Boston, MA (Hybrid)

$187K/yr – $280K/yrDirector/Executive7+ years expFull time

Posted 8 days ago

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Job Summary

Own global brand strategy execution and cross-functional leadership to translate strategy into local tools, guide congress initiatives, and drive market shaping through collaborative partnerships.

  • Translate strategy into local toolkits and collateral
  • Lead congress strategy and cross-functional collaboration
  • Manage multiple projects and ensure timely, compliant delivery

Job Description

Responsibilities

  • Support Global Brand Lead to develop brand strategy incl. positioning, messaging, digital frameworks
  • Translate global brand strategy into actionable toolkits (e.g., messaging guides, launch checklists, best practices, etc.) for local teams, particularly ex-US
  • Ensure sufficient knowledge transfer and brand strategy dissemination with local teams, while also ensuring on-the-ground perspectives are incorporated into global strategy
  • Oversee global congress strategy and execution; guide local congress strategy
  • Develop a deep understanding of disease state, market dynamics, unmet needs, and brand/competitive data to lead the development and evolution of market shaping and brand building initiatives.
  • Provide strategic input to the Global Brand Team
  • Demonstrate and develop strong relationships with key external and internal stakeholders.
  • Collaborate with cross-functional partners in Marketing, Sales, Market Access, Medical Affairs, and others as required and appropriate to define and execute tactical plans.
  • Ability to independently and proactively identify strategic opportunities, build plans and execute against them
  • Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis

Requirements

  • Bachelor's degree (business or related disciplines). MBA or other advanced degree preferred.
  • 7+ years of relevant pharmaceutical and/or biotechnology commercial experience

Preferred

  • S. launch and in-line marketing experience; sales experience is a preferred
  • Oncology and rare disease experience preferred
  • Microsoft Office
  • Brand planning
  • Launch and tactical planning
  • Strong track record of influencing key stakeholders and leadership with and without authority
  • Clear communicator able to engage, influence and navigate cross-functional stakeholders
  • Team player and strong track record of collaboration
  • Strong sense of urgency and ability to organize, prioritize, activate and execute
  • Strong interpersonal communication skills to collaborate with colleagues, stakeholders, and vendors effectively and clearly in a remote hybrid work environment.

Benefits

  • benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites.
EMD Serono, Inc. logo

EMD Serono, Inc.

We aspire to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer. We are imagining the future of healthcare by working to translate the discovery of molecules into potentially meaningful outcomes for people with serious unmet medical needs. EMD Serono is the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada. Our global roots go back more than 350 years. Today, we have approximately 1,100 employees around the US with commercial, clinical and research operations in Massachusetts.Community Guidelines: https://bit.ly/2nbPYl1

Founded in 1981
Boston, Massachusetts, USA
1.8K employees (107 in marketing)

Traffic Signals

Monthly Visitors
24.3K
Traffic Source Mix
Search
46.2%
Direct
38.4%
Referral
8.9%
Social
4.9%
Paid
1.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
100 (5% of company)
Median Career Experience
20 years
Median Tenure
8 years
Marketing Roles Posted (Last 30 Days)
2

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