CONMED

Global Marketing Data Analyst

Pinellas County, FL (Remote)

$85K/yr – $148K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the marketing data math for a multi-channel engine: build measurement frameworks, govern attribution and tagging, and deliver executive-ready dashboards that drive decisions with the marketing teams.

  • Build and maintain dashboards and scorecards with consistent KPI definitions and drill paths.
  • Establish measurement frameworks and governance including UTM, tagging, event tracking, and QA.
  • Partner with channel teams on lead lifecycle tracking, source attribution, and influence reporting.

Job Description

Responsibilities\n
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  • Drives actionable insights for optimization to channel managers.
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  • Supports end-to-end marketing performance measurement across channels and funnel stages, including reach, engagement, leads, pipeline, revenue, and ROI.
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  • Builds and maintains executive-ready dashboards and scorecards with consistent KPI definitions, filters, and drill paths.
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  • Establishes and maintains measurement frameworks, including KPI dictionaries, data sources, calculation logic, reporting cadence, and benchmarks.
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  • Partners with multi-channel marketing teams to support lead lifecycle tracking, source attribution, and influence reporting.
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  • Owns measurement-readiness standards, including UTM governance, tagging requirements, event tracking, and QA checklists.
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  • Performs data QA and reconciliation across platforms, identifies anomalies, and drives root-cause resolution.
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  • Creates repeatable reporting packs for weekly, monthly, launch, and business review rhythms.
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\nRequirements\n
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  • Bachelor’s Degree required
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  • Minimum of 5 years of hands-on experience in marketing data analytics, including building measurement frameworks, defining KPI logic, developing reporting standards, and translating campaign performance data into actionable business insights
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  • Experience creating and governing tracking requirements, including UTM standards, script tagging, event naming conventions, QA processes, and measurement-readiness documentation for campaign and web reporting
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  • Experience recording, validating, and reporting on digital events in Google Analytics, Adobe Analytics, or comparable web analytics platforms, with the ability to partner with technical teams on implementation and troubleshooting
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  • Strong analytical, reporting, and data QA skills
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  • Ability to normalize data across systems, define KPI standards, and translate findings into clear business insights
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  • This is a remote role with up to 20% travel.
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  • This role is not eligible for sponsorship.
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\nPreferred\n
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  • Degree concentration in Analytics, Statistics, Marketing Analytics, Business, Data Science, or related field
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  • Experience driving actionable insights to digital channel owners, building executive dashboards, KPI frameworks, attribution reporting, and data governance in marketing environments
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  • Experience with marketing analytics, CRM/automation data, web analytics, and privacy-aware measurement practices
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Marketing Team

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