Global Marketing Content Strategist, GIMC

New York, USA (On-site)

$86K/yr – $190K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive global digital content strategy and storytelling for TikTok’s online channels.

  • Must-have: Proven experience in copywriting, digital content creation, or editorial roles.
  • Standout: Global content toolkits and regional adaptation to localize messaging.

Job Description

Responsibilities

  • Develop clear, on-brand copy for digital channels (web, email, social, in-platform messaging).
  • Translate complex product narratives into simple, compelling value propositions for digital audiences.
  • Ensure messaging aligns with brand voice, digital best practices, and business goals.

Requirements

  • Proven experience in copywriting, digital content creation, or editorial roles.
  • Exceptional writing and editing skills optimized for web, email, and social.
  • Strong understanding of digital channels, audience behavior, and engagement best practices.
  • Experience creating scalable global content frameworks and regional adaptation.

Preferred

  • Experience in ad products and the ad industry.
  • Excellent collaboration skills with cross-functional and regional teams.
  • Strong organizational and project management skills across channels.
  • Culturally aware with sensitivity to language nuances and market considerations.

Benefits

  • Day-one medical, dental, vision, 401(k) with company match, and life insurance.
  • Additional leave: 10 holidays, 10 sick days, and 17 paid personal time.
  • Company may modify benefits at any time.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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