Responsibilities

• Define the annual and quarterly global lifecycle and CRM roadmap, aligning customer-centric strategies with commercial objectives.
• Shift the organization from email execution to comprehensive customer lifecycle management, mapping end-to-end user journeys.
• Drive the strategy and optimization for foundational global triggers, such as onboarding/welcome series, cart/browse abandonment, and win-back programs.
• Establish clear KPIs, growth targets, and resource allocation for the lifecycle marketing group.
• Establish ways of working between global and regional teams, partnering across commercial and creative partners, establishing templates and toolkits for efficiency and brand consistency.
• Oversee and unify CRM strategies and processes for both Gaming and Personal Workspace (PWS) categories, ensuring distinct audience personas are targeted effectively.
• Coach, mentor, and upskill an internal team of CRM professionals, building expertise in complex Salesforce Marketing Cloud campaigns and quality execution across Journey Builder, Automation Studio, and Data Cloud.
• Foster an environment of continuous learning regarding platforms and CRM methodologies.
• Build a culture of testing with a rigorous A/B and multivariate testing framework across the team and agencies to continuously optimize content, timing, and multi-channel orchestration
• Serve as the strategic business owner for utilization and optimization of our Customer Data Platform (CDP) and Salesforce Marketing Cloud Enterprise (MCE).

Requirements

• 8+ years of experience in CRM or lifecycle marketing within consumer-facing environments (Gaming, Tech, or Consumer Electronics highly preferred).
• 2+ years of experience managing direct reports and leading external agency partners/vendors.
• Strong strategic and operational knowledge of Salesforce Marketing Cloud Enterprise (MCE) (Journey Builder, Automation Studio, Data Extensions) and Customer Data Platforms (CDP / Data Cloud).
• Deep familiarity with marketing attribution models, predictive analytics, LTV modeling, and leveraging advanced customer segmentation tools.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Commercial Acumen: A strategic thinker who naturally connects lifecycle marketing initiatives to bottom-line business outcomes and revenue generation.
• Gaming Champion: Authentic empathy for and understanding of our consumers, with particular focus and experience with the passionate gaming community.
• Change Agent: Proactive self-starter capable of navigating matrixed global environments and driving transformation.
• Communicator: Exceptional presentation and relationship-building skills to secure buy-in from partners and peers as well as the executional team.

Benefits

• Logitech offers benefits such as Medical Coverage, Dental Coverage, Vision Coverage, Traditional and Roth 401(k) Plans, Flexible Spending Accounts, Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance, Disability Coverage, Adoption and Surrogacy Assistance, Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off, Paid Holidays, Bereavement Leave, and Paid Parental Leave.
• Logitech also offers Wellness Programs, Health Savings Account Plans, access to Expert Medical Opinions, Identity Theft Protection, Breast Milk Delivery to Nursing Mothers on Business Travel, access to a Group Legal Plan, Donations Matching Programs, Employee Product Discounts, and access to Auto, Home, and Pet Insurance.