Responsibilities

• Spearhead the evolution and implementation of the Global Social-First Strategy within the broader Brand & Content Marketing team across TikTok, Instagram, Reddit, X, LinkedIn, YouTube, and emerging platforms
• Steer the creation of entertaining content that consistently generates strong organic reach on platforms, with an emphasis on speed-to-market and relevance
• Demonstrate direct correlation between social-first activities and revenue impact
• Achieve measurable KPIs: audience growth, engagement rate, clicks to Audible, and community management
• Balance creative insight with quantitative analysis when testing bold ideas and innovative approaches
• Champion early integration of social-first thinking within all marketing initiatives, ensuring these perspectives inform campaign development from inception rather than execution
• Partner with Product, Content Marketing, Brand, and Customer Service teams
• Champion AI adoption throughout social operations to accelerate trend identification, content testing, and performance optimization while maintaining authentic human connection
• Establish two-way conversation frameworks that transform followers into active community members who feel ownership in the Audible brand
• Activate fandoms around priority content launches and partnerships, creating integrated social campaigns that build discovery and sustained engagement

Requirements

• 5+ years of team management experience
• Experience driving direction and alignment with cross-functional teams
• Bachelor's degree in marketing, communications, business, or equivalent
• 10+ years of experience in social-first marketing
• Portfolio of creative social media work showcasing campaigns that have resonated in culture, articulated clear concepts, and driven business growth
• Experience developing and implementing global platform strategies that deliver measurable business growth
• Experience using social media analytics and performance measurement
• Experience integrating AI and data-driven approaches into social media marketing and workflows to enhance team productivity, content performance, and strategic decision-making

Preferred

• MBA
• Proven ability to identify and capitalize on emerging platforms and talent before mainstream adoption
• Proven capacity in leading video productions from concept development through distribution with measurable audience growth outcomes
• Demonstrated ROI achievement for social media investments
• Track record of successful digital transformation initiatives
• History of building AI-forward teams where technology adoption accelerates creative output and strategic impact
• Experience in entertainment, publishing, or audio content industry
• Background in community building and fandom development strategies that create genuine two-way relationships
• History of working on both in-house teams and in agency/studio environments, bringing diverse perspectives to content creation and strategy

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• wellness and inclusive culture mentioned in Audible mission