Global Head of Marketing, Instagram-Creators-Threads at Meta | New York City, NY | $296K/yr – $356K/yr

Global Head of Marketing, Instagram-Creators-Threads

New York City, NY (Unknown)

$296K/yr – $356K/yrDirector/Executive12+ years exp

Posted 7 weeks ago

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Job Summary

Own the global brand and portfolio marketing strategy, balancing multi-brand identity, product maturity, and creator-led growth across Meta products, with AI-driven ops to scale and measure impact.

Brand Strategy & GTM: define positioning, resource allocation, and cross-product messaging for multiple brands and markets.
Creator Marketing & Partnerships: scale influencer programs from strategy to creator-led content that drives brand and performance outcomes.
AI-First Marketing & Operations: embed AI into planning, analytics, and workflows to boost productivity and inform investment decisions.

Job Description

Set the strategic vision across the full portfolio.
Lead brand strategy, marketing planning, and go-to-market execution for Instagram, Threads, and Creator Marketing.
Define how each brand is positioned, where they complement one another, and how to allocate resources across products at different maturity stages.
Shape brand evolution and competitive positioning & drive growth with critical audiences.
Own the marketing strategy for important audiences across the portfolio.
Build strategies grounded in cultural insight, data, and a deep understanding of audience dynamics across markets.
Build and scale the through-creator marketing model.
Shape Creator Marketing as a scalable marketing channel across Meta's Family of Apps, from influencer strategy and partnership programs to creator-led content that drives both brand and performance outcomes.
Integrate AI into marketing strategy and operations.
Embed AI into team workflows to drive step-change productivity gains and lead the team toward an AI-first operating model.

Meta

Meta's mission is to build the future of human connection and the technology that makes it possible. Our technologies help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To help create a safe and respectful online space, we encourage constructive conversations on this page. Please note the following: • Start with an open mind. Whether you agree or disagree, engage with empathy. • Comments violating our Community Standards will be removed or hidden. Please treat everybody with respect. • Keep it constructive. Use your interactions here to learn about and grow your understanding of others. • Our moderators are here to uphold these guidelines for the benefit of everyone, every day. • If you are seeking support for issues related to your Facebook account, please reference our Help Center (https://www.facebook.com/help) or Help Community (https://www.facebook.com/help/community). For a full listing of our jobs, visit https://www.metacareers.com

Founded in 2004

Menlo Park, CA, US

132K employees (40,751 in marketing)

www.metacareers.com