Responsibilities

• Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality — as personal accountability, not a reporting metric
• Partner with the Consumer Product lead as a co-owner of the vertical's revenue, with shared conviction that neither function succeeds without the other
• Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio
• Set strategy and priorities for horizontal functions serving your vertical — paid, lifecycle, onboarding, SEO, affiliate — and hold them to interface-specific performance targets
• Drive go-to-market for new products and features with clear activation hypotheses, measurable targets, and fast iteration
• Build an AI-native production model where you and your pod produce performance creative, lifecycle emails, and campaign assets directly — reducing brief-dependent handoff cycles and compressing time to market
• Maintain deep fluency in your user's economics: who converts, who pays back fast, who generates durable LTV, and what separates them from those who don't
• Set and defend interface-specific targets for payback, LTV, and activation — and be the first to flag when cohort quality is degrading
• Bring cross-functional influence without cross-functional ownership — you do not build the execution infrastructure, but you must be able to direct it with enough specificity that horizontals are unblocked and accountable

Requirements

• 10+ years in growth, consumer product, or GM roles where you owned a revenue number — not just a marketing budget
• Demonstrated ability to operate as a business owner: you've set unit economics targets, tracked payback and LTV, and made resource allocation decisions based on cohort data
• Experience operating in a matrix or cross-functional model — you know how to set direction and drive accountability through teams you don't directly own
• Strong product instincts — you've worked shoulder-to-shoulder with product leads, not just alongside them
• AI-native working style: you use AI to produce creative, analyze data, and accelerate execution as a default, not an experiment
• Experimentation discipline: you design, run, and kill experiments fast, and you've built cultures where testing is continuous
• Data fluency at the operator level — you pull your own data, form your own hypotheses, and don't wait for analytics to surface insights
• Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio
• Experience in consumer fintech, crypto, or other high-consideration categories where trust and education are part of the acquisition equation
• Clear, direct communicator who can operate with founder intensity in ambiguous, fast-moving environments and influence without authority

Preferred

• Experience operating in a matrix or cross-functional model — you know how to set direction and drive accountability through teams you don't directly own
• Track record of developing growth talent and leading pods or sub-teams with clear outcome ownership
• Experience in consumer fintech, crypto, or other high-consideration categories where trust and education are part of the acquisition equation
• Clear, direct communicator who can operate with founder intensity in ambiguous, fast-moving environments and influence without authority