Responsibilities

• Lead global audience communications and journey strategy across paid, owned, and earned touchpoints.
• Translate business and brand ambition into clear, inspiring comms architectures—defining audience priorities, channel roles, message hierarchy, and sequencing.
• Set the standard for how communications are planned, not just executed.
• Build end‑to‑end audience journeys that reflect how people actually move across channels and over time.
• Define how messages should evolve across awareness, consideration, and conversion—and when they should change.
• Use real performance signals to proactively recommend message shifts, rotations, sequencing changes, and audience reprioritization.
• Partner closely with analytics and performance teams to move beyond reporting into true comms intelligence.
• Read the story behind the data—why a message worked, where it stalled, and what to do next.
• Build narratives that connect message strategy to business outcomes and influence senior stakeholders.
• Act as a senior thought partner to global and regional marketers, media leads, creative teams, and agency partners.
• Mentor and develop comms planning talent, bringing an agency‑style culture of curiosity and rigor in‑house.

Requirements

• 10+ years in comms planning, connections planning, or audience strategy, with significant leadership experience at a global media agency.
• Deep understanding of how audiences engage across channels, platforms, and moments.
• Hands‑on experience with DCO, modular creative, and message‑level optimization.
• Strong analytical fluency—able to interrogate performance data and turn it into strategic action.
• Proven ability to work shoulder‑to‑shoulder with creative teams and understand modern creative systems.
• Experience operating at global scale in complex organizations.

Preferred

• Experience in regulated or high‑consideration categories (e.g., financial services).
• Familiarity with advanced measurement approaches (incrementality, experimentation, attribution).
• Experience building or evolving in‑house strategy capabilities.

Benefits

• comprehensive health care coverage
• on-site health and wellness centers
• a retirement savings plan
• backup childcare
• tuition reimbursement
• mental health support
• financial coaching and more