Responsibilities

• Strategic Oversight: Design and implement global MDF metrics and provide analysis in accordance with our marketing MDF guidelines and corporate marketing goals.
• Fund Management: Oversee the global MDF budget, including allocation, forecasting, and tracking "proof of execution" (POE) to ensure high utilization rates.
• Partner Enablement: Act as the primary point of contact for regional and global channel managers to educate them on program metrics, aligning to MDF requirements and marketing best practices.
• Performance Tracking: Develop and monitor KPIs and ROI models for partner-led activities. You won't just track if the money was spent, but how effectively it converted to lead generation and pipeline.
• Process Optimization: Work with Operations and Finance to streamline the claim-to-pay process through our E2Open tool, reducing friction for partners while maintaining audit-ready compliance and communicating the improvements and results. Using AI tools, provide analysis and automate reporting and self-serve capabilities for our Marketing MDF dashboards.
• Cross-Functional Collaboration: Partner with Regional Marketing, Channel Sales, Marketing Ops and Legal to ensure regional nuances are reflected in the global strategy, metrics and reporting.
• What Success Looks Like in 6 Months: Utilization: You have increased the MDF fund utilization rate by 15% through better partner communication and education. Audit Accuracy: You have worked with our MDF team to improve the current marketing claims process with E2Open and are within SLAs for all marketing claims. Efficiency: You have reduced the average time from "Claim Submission" to "Partner Reimbursement" by 20%.