Responsibilities

• Own ŌURA’s Global Social Strategy & Channel Ecosystem and define how it shows up across platforms and markets.
• Own the global strategy across organic social channels (Instagram, TikTok, LinkedIn, Reddit, and emerging platforms)
• Establish global frameworks for content, publishing cadence, and platform strategy while enabling local nuance
• Ensure social is embedded early into campaign development to maximize cultural impact and reach
• Define and lead the strategy for global vs. regional channel architecture, including when and how to expand into localized social handles across priority markets
• Scale Global Community Management and strengthen relationship with global member base through meaningful engagement
• Oversee community strategy across platforms and regions with locally relevant voice; build scalable engagement systems
• Partner with MX team to connect community engagement with retention and customer experience outcomes; surface insights into content and product storytelling
• Continue evolving community infrastructure to support growth across new markets and audiences; leverage automation and AI to scale with quality
• Define the role of social in supporting consumer and commercial growth across B2C and B2B; establish lead generation foundations

Requirements

• 10+ years of experience leading social media or digital content strategy at a consumer-facing brand or agency
• Proven experience building and scaling global social media programs across multiple platforms
• Strong creative instincts and experience guiding content strategy and production
• Deep understanding of platform dynamics, cultural trends, and how content performs in algorithm-driven environments
• Experience leading community management strategy and building engagement systems at scale
• Experience working cross-functionally with Creative, Paid Media, Communications, and Product teams
• Strong leadership and team management experience
• Experience managing agencies and multi-market programs
• Excellent communication and strategic thinking skills

Preferred

• Experience in health, wellness, or consumer technology is a plus

Benefits

• At ŌURA, we care about you and your well-being. Everyone here at ŌURA has a ring of their own and we are continually looking to improve employee health.
• What we offer:
• - Competitive salary and equity packages
• - Health, dental, vision insurance, and mental health resources
• - An ŌURA Ring of your own plus employee discounts for friends & family
• - 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• - Paid sick leave and parental leave