Responsibilities

• Digital Strategy, Website Governance, and Customer Experience
• Develop and execute a unified digital marketing strategy across AtoN brands, verticals, and regions to support awareness, engagement, lead generation, and revenue growth.
• Own the governance and optimization of the AtoN website portfolio, including brand sites, regional sites, campaign landing pages, and future consolidated digital platforms.
• Establish website standards for content ownership, user experience, SEO, accessibility, analytics, lead capture, brand consistency, and ongoing maintenance.
• Improve the digital customer journey by simplifying navigation, strengthening calls to action, improving product and solution findability, and supporting buyer needs across key AtoN markets.
• Support integration of new acquisitions, brands, products, or regions into the AtoN digital ecosystem.
• Digital Execution, Projects, and Campaign Enablement
• Lead website redesign, consolidation, migration, and enhancement projects in partnership with internal stakeholders, IT, corporate digital teams, and external agencies.
• Manage website content updates, page optimization, campaign landing pages, and digital publishing workflows in collaboration with marketing managers and content owners.
• Partner with sales and marketing stakeholders to create digital lead generation pathways, including forms, calls to action, landing pages, nurture campaigns, and conversion tracking.

Requirements

• 5–7 years of experience in digital marketing, website management, SEO, marketing operations, demand generation, or a related discipline.
• Demonstrated experience leading website redesign, migration, consolidation, or optimization projects.
• Bachelor’s degree in marketing, digital marketing, communications, business, information systems, or a related field required.
• Relevant certifications in SEO, analytics, marketing automation, content management systems, or digital marketing platforms are preferred.

Preferred

• Experience managing corporate, global B2B, industrial, manufacturing, or multi-brand websites strongly preferred.
• Experience with WordPress or similar content management systems, SEO strategy and technical optimization, digital analytics tools such as GA4, Google Tag Manager, Google Search Console or Ahrefs, and CRM/marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar systems.
• Ability to translate business strategy into practical digital marketing plans, website roadmaps, requirements, scopes of work, execution plans, and measurable outcomes.
• Strong analytical mindset with the ability to interpret data, identify insights, develop dashboards, and recommend action based on performance results.
• Ability to manage cross-functional stakeholders and external agencies with clarity, accountability, and follow-through.
• Strong attention to detail in digital content, user experience, reporting, campaign tracking, and brand consistency.
• Bachelor’s degree in marketing, digital marketing, communications, business, information systems, or a related field required.

Benefits

• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs