Responsibilities

• Lead and manage a global team of diverse creative talent, including graphic designers, copywriters, art directors, and video producers, elevating existing content and fostering a culture of creative excellence across both internal and external resources
• Develop, evolve, and rigorously enforce global brand guidelines to ensure consistency and impact across all WeWork brands and touch points
• Concept and create original, inspiring content that effectively communicates WeWork's vision and narrative across various mediums and global markets, aligning with strategic business objectives, delivering global campaigns that reflect cultural sensitivities and drive relevance to markets/regions
• Continuously evolve and push our design systems and visual identity, positioning WeWork as an industry leader and ensuring our brand remains innovative and relevant in a dynamic market
• Articulate the rationale behind design decisions and exhibit strong managerial skills to guide internal teams and external partners, crystallizing complex brands and product portfolios into simple concepts and compelling creative articulations
• Collaborate closely with the Chief Marketing and Communications Officer (CMO), recognizing the critical importance of this relationship to the Creative Director's success in shaping and evolving WeWork's brand expression
• Ensure all creative work reflects a deep understanding of the business, aligning with company goals and marketing strategy, and is always in service of WeWork's overarching business objectives
• Provide hands-on feedback, mentorship, and guidance to the creative team, fostering their professional growth and development, and ensuring high-quality creative output
• Foster a culture of accountability, innovation, and resourcefulness within the team, inspiring them to deliver exceptional results in fast-moving environments
• Build and nurture relationships, manage and mentor creatives, and align teams around a shared creative vision