Responsibilities

• Own the design, execution, and optimization of multi-channel new-logo demand generation programs that create demand and move target accounts through the funnel to opportunity
• Lead the new-logo campaign motion, translating our go-to-market strategy and Work Protected narrative into campaign plans, messaging, and assets that resonate with security audiences
• Partner with Sales, BDRs, and Field and Partner Marketing to align campaigns with sales plays and ensure clean handoff and follow-up on the demand you generate
• Own campaign assets and program builds end to end, including emails, landing pages, brief copy, Salesforce campaigns, Marketo programs, and 6sense targeting
• Define, measure, and report on campaign performance on an influence basis, partnering with Marketing Analytics and Revenue Operations to set KPIs tied to new-logo pipeline and ARR
• Partner with Product Marketing and Content to turn positioning into credible, buyer-centric content for new-logo programs
• Collaborate with Digital, Web, and Design on audience-specific creative and landing-page strategy
• Embed AI and automation into campaign workflows to improve targeting, personalization, and speed to execution

Requirements

• Demonstrated B2B marketing expertise and the autonomy to lead complex demand generation programs, ideally focused on acquiring net-new business
• Proven ability to own multi-channel campaigns end to end, from strategy and execution through optimization and performance reporting
• Hands-on experience with campaign technology, including Marketo, Salesforce, and 6sense
• Familiarity with tools such as UserGems, Gong Engage, and Sendoso is beneficial
• A strong grasp of demand generation metrics and pipeline, with the ability to partner with analytics teams to set KPIs tied to new-logo pipeline and ARR
• A collaborative approach to working across Sales, BDR, Product Marketing, Content, and regional teams, with the ability to secure stakeholder buy-in
• A creative, buyer-centric mindset and the ability to translate messaging into campaigns that engage security practitioners and executive decision-makers
• Strong organizational, prioritization, and project management skills, with the ability to manage multiple concurrent programs in a fast-paced environment
• A commitment to continuous learning, including using AI to improve marketing efficiency
• A bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Preferred

• Experience in B2B SaaS, cybersecurity, or enterprise technology is preferred
• Familiarity with ABX platforms and intent data, such as 6sense or Demandbase, applied to new-logo targeting is preferred
• Experience running campaigns across Enterprise and Mid-Market segments is preferred
• Knowledge of the cybersecurity buyer journey and the ability to tailor messaging for practitioner and executive audiences is preferred