Responsibilities

• Assist in the development and implementation of marketing plans, strategies, and tactics to help achieve brand commercial goals, including marketing partnerships, social media, influencer programs, digital, and website initiatives
• Support the management of integrated marketing campaigns from planning through execution, helping track timelines, deliverables, and key milestones across cross-functional teams
• Facilitate communication across brand, creative, media, social, and agency partners to help ensure alignment, visibility, and timely execution of campaign initiatives
• Assist with asset trafficking and creative workflow management, helping coordinate reviews, approvals, and delivery of marketing materials across channels
• Support day-to-day project management activities, including maintaining project trackers, coordinating meetings, documenting feedback, and following up on action items to keep campaigns on schedule
• Manage the process between marketing and creative teams to ensure on-brand deliverables, including providing strategic feedback during creative reviews
• Assist in managing photo and video shoots in support of business and marketing objectives, including coordinating timelines, facilitating asset reviews and feedback, and ensuring final creative assets align with brand standards and campaign needs
• Monitor campaign performance and identify opportunities for improvement within a test-and-learn environment to improve return on investment
• Assist in managing the development and execution of an e-learning series, helping organize and review educational content, coordinate production timelines, and support cross-functional partners to ensure alignment with brand and business objectives

Requirements

• 5+ years of experience in marketing, advertising, brand management, or a related field
• Experience crafting distinctive consumer campaigns with a focus on digital and social channels
• Experience supporting campaign planning, workflow management, and cross-functional coordination
• Experience executing marketing campaigns across digital and social platforms
• Experience managing complex projects, timelines, and initiatives across multiple stakeholders, including agency teams and enterprise partners
• Experience managing photo and video shoots
• Experience overseeing creative asset development, review, and trafficking processes, with the ability to provide strategic creative feedback
• Experience working across multiple brands within a portfolio simultaneously
• Ability to work independently with minimal day-to-day supervision
• Steadfast attention to detail and commitment to maintaining a high standard of excellence

Preferred

• Hospitality or consumer goods marketing experience preferred
• Knowledge of or experience working within a franchise organization preferred
• Experience working in a large, matrixed organization preferred
• Experience working on a global brand and/or within a global company preferred