Responsibilities

• Own and execute the Global and NL brand and campaign strategy , ensuring a consistent, high-quality brand experience across all markets.
• Lead the development of value propositions that resonate with priority audiences and strengthen brand preference.
• Translate brand strategy into integrated campaign plans across markets, channels, and touchpoints.
• Lead and support country marketing managers in developing annual country marketing plans , ensuring local relevance and global consistency.
• Influence the cross-country brand and campaign budget , partnering with internal teams to allocate resources effectively and maximize ROI.
• Monitor, challenge, and elevate country plans to ensure strategic alignment, brand coherence, and commercial effectiveness.
• Leverage data, insights, and campaign analytics to refine strategy and optimize execution across creative, media, and channels.
• Partner closely with the Global Media Team and performance teams to align brand strategy with media effectiveness and market learnings.
• Continuously improve campaign frameworks and go-to-market processes using evidence-based insights.
• Act as the key liaison between marketing leadership, creative agencies, media partners, and senior stakeholders .

Requirements

• 8–10+ years of experience in brand, campaign, and multi-market marketing leadership , ideally within an international or matrixed environment.
• Proven track record in developing integrated brand strategies and delivering effective, insight-led campaigns that drive growth.
• Strong commercial and analytical mindset , able to translate data and performance insights into strategic recommendations.
• Experience influencing and optimizing multi-country marketing budgets , ensuring efficient, ROI-driven investments.
• Demonstrated success in leading and coaching country marketing teams and elevating local marketing plans.
• Exceptional stakeholder management skills , with the ability to influence senior leaders and collaborate across media, creative, and performance teams.
• Excellent communication skills in English; additional languages are a plus.
• Hands-on mentality : comfortable rolling up sleeves

Preferred